Planning your holiday? Visit our consumer website

06 Aug 2019

900,000+ Germans to tune in to Ireland

~ Popular German travel show films in Ireland ~

Images of Ireland will be seen by more than 900,000 people across Germany later this year. Tourism Ireland, in conjunction with Fáilte Ireland, invited a popular travel programme called Grenzenlos – Die Welt Entdecken (meaning ‘Without borders – discover the world’) to film here this week. 

The crew has been filming in various locations – including in Kinsale with Martin Shanahan of the well-known Fishy Fishy restaurant, at the annual Omey Races in Connemara, as well as in Lisdoonvarna with the famous matchmaker Willie Daly. The resulting programme will air to around 900,000 people on Sat.1 – a major national TV channel – this autumn. It will also be available on the programme’s YouTube channel. 

Peter Nash, Tourism Ireland’s Manager for Central Europe, said: “Tourism Ireland was delighted to invite this TV crew to visit Ireland. The programme will be seen by more than 900,000 German travellers later this year – inspiring them to put Ireland on their holiday ‘wish list’ for 2020. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland.”

A crew from Sat.1 also filmed in Ireland for Grenzenlos – Die Welt Entdecken, in May. To view that programme – all about the Wild Atlantic Way – click here

Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. 

Peter Nash continued: “In 2018, we welcomed around 818,000 German arrivals to Ireland. Tourism Ireland has an extensive programme of promotions under way again in 2019, to continue to grow German visitor numbers and, in particular, to encourage more German holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”
  Martin Shanahan of Fishy Fishy restaurant (right) during filming in Kinsale for a German travel programme called Grenzenlos – Die Welt Entdecken; also pictured are Ruben Boehini (cameraman), Joachim Walther (journalist and producer) and Alexandra Brugger (sound engineer).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.

Previous Press Release

01 Aug 2019

40,000 Italians read all about Ireland