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01 Aug 2019

40,000 Italians read all about Ireland

Ireland showcased in popular Italian travel magazine

A popular Italian travel magazine, called In Viaggio, has dedicated its entire August issue to the island of Ireland. The bumper ‘Irlanda 2019’ edition will reach around 40,000 Italian travellers – or potential holidaymakers for Ireland – over the coming weeks. 

Tourism Ireland in Milan, in conjunction with Fáilte Ireland and Tourism NI, invited journalists from the magazine to visit this spring and in 2018. The resulting August edition features stunning photography throughout and some great articles – including “The most beautiful Irish villages in Kerry and West Cork”, “The Kingdom of Game of Thrones” and “Donegal: the artisans of tweed on the northwest coast”, as well as information on Dublin, the Midlands, Ireland’s Ancient East, great food, cycling and walking.

“We are really pleased with the excellent coverage in this month’s In Viaggio magazine”, said Niamh Kinsella, Tourism Ireland’s Manager in Italy. “It’s a really good way of showcasing the island of Ireland to a large audience of potential Italian visitors for Ireland. Publicity is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday on the island of Ireland.”

Tourism Ireland is rolling out an extensive programme of promotions in 2019, to continue to grow Italian tourist numbers. The organisation is placing a greater focus on driving growth to less visited attractions and locations, as well as on driving business in the off-peak and shoulder seasons.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.