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18 Apr 2019

Tourism Minister Brendan Griffin joins Tourism Ireland’s sales mission in Boston

~ Tourism Ireland fills American hearts with the island of Ireland! ~

Tourism Ireland, together with a delegation of tourism companies from the island of Ireland and the US, is undertaking a sales blitz to the US this week – meeting, and doing business with, hundreds of travel professionals in Chicago, Dallas and Boston. Tourism Minister Brendan Griffin joined the sales mission in Boston, where he met influential travel professionals and journalists.
The schedule includes a B2B event in each city, with an interactive presentation showcasing Ireland – giving the participating companies a platform to promote and sell their products and services to the key American decision-makers in attendance. It includes opportunities for networking with travel and lifestyle journalists and influencers. Tourism Ireland is also introducing its new campaign, Fill Your Heart With Ireland, to the travel professionals in each city.
Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8% i.e. €1.99 billion generated by 2.17 million visitors (+6%).
A key message for Tourism Ireland this week is ease of access to Ireland from the US – and, in particular, the new American Airlines flight from Dallas to Dublin which will launch in June.
Brendan Griffin TD, Minister of State for Tourism and Sport, said: “I am delighted to be here in Boston to join Tourism Ireland’s ‘Fill your heart with Ireland’ sales blitz and to promote everything that is great about a trip to Ireland. 2018 was the sixth consecutive record year for visitor numbers to the island of Ireland from North America. In 2018, we welcomed over 2 million American and Canadian visitors, delivering revenue of €1.85 billion for the economy. Boston and the east coast of the United States are important sources of US visitors to Ireland and events like this provide a vital opportunity to highlight what is new and exciting in Ireland to influential local travel trade and media. Tourism Ireland looks forward to continuing to work with our travel partners, to ensure that US travellers enjoy a unique and memorable vacation and receive the very best of Irish welcomes.”
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our ‘Fill your heart with Ireland’ sales blitz to Chicago, Dallas and Boston this week provides an excellent platform to spread the word about the many great things to see and do right around the island of Ireland in 2019. It’s a really good platform for our tourism partners from Ireland to inform and influence the travel professionals they meet about what Ireland has to offer and, importantly, to encourage them to include the destination in their future brochures and programmes.” 
This is the second stage of the 2019 series of ‘Fill Your Heart With Ireland’ sales blitzes. The programme kicked off at the end of February, taking in Boca Raton (Florida), Washington DC and Atlanta (Georgia). Similar events will take place on the west coast of the US in late 2019.
Tourism Minister Brendan Griffin (back, centre), with the delegation of tourism companies from the island of Ireland and the US; Maria Melia, Department of Transport, Tourism and Sport (front, right); and Ruth Moran (front, left), Siobhan McManamy (front, third left), Alison Metcalfe (front, centre), Hillarie McGuinness (front, second right) and Paul McDonagh (back, fourth right), all Tourism Ireland, at the ‘Fill Your Heart With Ireland’ event in Boston.

Notes To Editors

Tourism businesses from the island of Ireland taking part in the ‘Fill your heart with Ireland’ sales mission this week include: 
  • Adams & Butler
  • Ashford Castle
  • Castle Leslie Estate
  • National Trust – Giant's Causeway
  • Hastings Hotels
  • House of Waterford Crystal
  • Knockranny House Hotel & Spa
  • Monart Destination Spa
  • Parknasilla Resort & Spa
  • Railtours Ireland First Class
  • Teeling Whiskey Distillery
  • The Johnstown Estate
  • Shaped by Sea & Stone – Mid & East Antrim
  • Visit Armagh

Previous Press Release

15 Apr 2019

New Ireland travel documentary to screen in Canada