Tourism Ireland teamed up with Ryanair and Ireland West Airport Knock recently, to promote flights to Knock from Milan (Bergamo), to grow tourist numbers to the West of Ireland.
Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and this campaign included 30-second radio ads, which ran on three popular stations in the Milan/Lombardy area, as well as online ads on popular websites.
CSO figures for 2018 indicate that we welcomed around 409,100 Italian arrivals to Ireland – an increase of +12.6% on 2017. Tourism Ireland is rolling out an extensive programme of promotions in 2019, to build on that success. The organisation is placing a greater focus on driving growth to less visited attractions and locations, as well as on driving business in the off-peak and shoulder seasons.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “2018 was the best year ever for tourism from Italy to Ireland, with CSO figures indicating around 409,100 Italian arrivals, up +12.6% on 2017. Tourism Ireland has an extensive programme of promotions under way in Italy again in 2019. Co-operative campaigns with our key partners, like this one with Ryanair and Ireland West Airport Knock, are an important element of that programme, to boost travel from Italy to the island of Ireland.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.