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12 Apr 2019

Millions around the world to read all about Northern Ireland

Top international travel journalists and bloggers have been visiting Northern Ireland this week, checking out Northern Ireland’s connection with Game of Thrones. Sixteen (16) travel media from the US, Germany, Italy, Spain, the Netherlands, Scandinavia, Belgium, Canada, the UAE and China were invited here by Tourism Ireland, in conjunction with Tourism NI. They have a combined audience of millions of readers.
 
The journalists’ action-packed itinerary included a visit to the new Game of Thrones Exhibition at the Titanic Exhibition Centre in Belfast, as well an immersive Game of Thrones tour at Castle Ward, and a Game of Thrones-themed banquet at The Cuan in Strangford. They also travelled along the Causeway Coastal Route, stopping at various filming locations and tourist ‘hotspots’ including the harbour at Carnlough, Carrick-a-Rede rope bridge, the Giant’s Causeway, Downhill Beach and the Dark Hedges. One of the highlights of their trip was a Game of Thrones sea safari from Ballycastle to Ballintoy, which provided a unique opportunity to view filming locations from the sea.
 
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “With the eighth and final season of Game of Thrones set to air over the coming days, Tourism Ireland is taking every opportunity to remind fans about the show’s connection to Northern Ireland. These journalists and influencers have a strong following, so their visit is a really good opportunity to showcase Northern Ireland to a wide international audience of prospective holidaymakers. Their articles, posts and photos will be seen and shared by their readers and followers – inspiring them to come and explore the destination for themselves.
 
“Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland – and visits by journalists and influencers are a key element of that programme.”
 
Game of Thrones ‘fever’ is on the rise once again, with anticipation mounting among fans everywhere about the long-awaited eighth and final season, which is set to premiere next week – (Monday, 15th April). Tourism Ireland will roll out a brand new campaign, showcasing Northern Ireland once again to millions of Game of Thrones fans worldwide.
 
Colette Kelly, Tourism Ireland (front, centre), with international journalists and bloggers, on a Game of Thrones sea safari from Ballycastle to Ballintoy.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed around 2.23 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions.