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08 Apr 2019

Ireland breaks on to US airwaves

~ 16 million Americans hear all about Ireland ~

Presenters from six of America’s most popular radio stations have been visiting the island of Ireland – as guests of Tourism Ireland, Fáilte Ireland and Tourism NI. Their combined audience of some 16 million listeners – or potential US holidaymakers for Ireland – have been keeping up with the radio presenters’ travels here via social media.
 
Each of the presenters has been conducting interviews throughout the visit with local tourism operators and personalities – including at places like the Book of Kells, the Burren, Kate’s Cottage in The Claddagh, Westport House, Slieve League, Glencolmcille Folk Village Museum, the Ulster America Folk Park and the Seamus Heaney HomePlace in Bellaghy. The various interviews will air to some 16 million Americans, later this month.
 
Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: “We were delighted to invite these radio presenters to visit the island of Ireland. Their interviews will be heard by around 16 million people across the US – helping us to spread the word among American travellers about the many things to see and do on a vacation in Ireland. Visits like this are an invaluable part of Tourism Ireland’s overall promotional programme, delivering positive exposure for the island of Ireland through the American media.
 
“Tourism Ireland has prioritised North America as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8% to €1.99 billion, generated by 2.17 million visitors.”
 
Tony Kirby, Heart of Burren Walks (left); tour guide Barbara Hunter (second left); with US radio presenters, enjoying a tour of the Burren coastline.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.