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09 Apr 2019

Canadian exposure for Northern Ireland

1+ million Canadians to see Northern Ireland on popular TV show

A crew from etalk – Canada’s number one entertainment TV show – is visiting Northern Ireland this week, capturing footage here in advance of the final season of Game of Thrones. The show is regularly watched by more than 1 million viewers and is featuring daily segments this week all about Northern Ireland. Their visit was arranged by Tourism Ireland and supported by Tourism NI.
 
The broadcaster’s action-packed itinerary included a visit to the Games of Thrones Touring Exhibition at TEC Belfast, as well as a visit to the Game of Thrones Tapestry at the Ulster Museum. The crew enjoyed an immersive Game of Thrones tour at Castle Ward in Co Down and a Game of Thrones-themed banquet at the Cuan Restaurant in Strangford. They also travelled along the Causeway Coastal Route, stopping off at various filming locations and tourist ‘hotspots’ including Ballygally, Cairncastle, Bushmills Distillery, Downhill Beach and the Dark Hedges.
 
Dana Welch, Tourism Ireland’s Manager Canada, said: “We’re delighted that etalk chose to come and film in Northern Ireland this week, highlighting Northern Ireland and its strong links to Game of Thrones, as well all the many things to do and see here. The various segments filmed here will show Canadian fans of the show – and potential holidaymakers – that Northern Ireland truly is Game of Thrones Territory, inspiring them to come and explore the destination for themselves.”
 
Game of Thrones ‘fever’ is on the rise once again, with anticipation mounting among fans everywhere about the long-awaited eighth and final season, which is set to premiere next week. Tourism Ireland is preparing to launch a brand new campaign, to showcase Northern Ireland once again to millions of Game of Thrones fans worldwide.

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The eTalk crew – including Shiane Holbik (director), Chloe Wilde (presenter) and Stephen Gelder (cameraman) – during filming at the Game of Thrones Touring Exhibition at the TEC Belfast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed around 2.23 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.

Previous Press Release

08 Apr 2019

Ireland breaks on to US airwaves