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21 Sep 2018

Tourism Minister Brendan Griffin promotes Ireland in NYC

Tourism Minister Brendan Griffin is in New York this week. His busy programme includes meetings with several influential media outlets, including the NBC Golf Channel. He also attended a Tourism Ireland roundtable meeting, where he met key travel industry and media contacts from the tri-state area.

Minister Griffin was briefed on Tourism Ireland’s extensive programme of promotional activity which is under way in North America this autumn, to highlight vacations here in the shoulder and off-season months and to position us well for 2019.

The United States is Ireland’s second largest source market for tourism. We now welcome approximately 10% of all US visitors to Europe.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted that Minister Griffin is with us in New York this week, to help us deliver the message about the many great reasons to visit Ireland. 2017 was another record year for tourism from the United States to Ireland, when we welcomed around 1.7 million American visitors. And, the growth momentum continues in 2018, with the latest CSO figures indicating an increase of +13.5% in visitors for the January to July period. We are confident that our strategy for growth and extensive marketing programme, combined with more airline seats than ever before and the superb vacation experience on offer in Ireland, will deliver further record growth this year and into 2019.”
  Alison Metcalfe, Tourism Ireland; Ciaran Madden, Consul General of Ireland in New York; Minister Brendan Griffin; Bill Byrne, Aer Lingus; and Elizabeth Crabill, CIE Tours International, at the Tourism Ireland roundtable meeting in New York.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.

Previous Press Release

20 Sep 2018

Tourism Ireland leads sales blitz to Canada