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20 Sep 2018

Tourism Ireland leads sales blitz to Canada

Tourism Ireland, together with a delegation of 13 companies from Ireland and Canada, is undertaking a three-city sales blitz to Canada this week – meeting with group tour planners and travel agents in the cities of Montreal, Ottawa and Halifax.

The sales blitz involves a B2B workshop and networking sessions in each city, where the participating tourism companies have the opportunity to sell to influential Canadian travel professionals – telling them all about the many opportunities the island of Ireland offers for group and luxury travel and highlighting our heritage, culture and cuisine. 

Yesterday (19 September), the delegation had the opportunity to meet with the Irish Ambassador to Canada, Jim Kelly, representatives of the Irish diaspora and influential business representatives, in Ottawa. 

2017 was the best year ever for tourism to the island of Ireland from Canada – with visitor numbers increasing by around +11% over 2016.

Dana Welch, Tourism Ireland’s Manager Canada, said: “We are delighted that so many key decision-makers from the group travel sector in Canada are taking the time to meet with our tourism partners this week, to hear about our fantastic tourism offering and the many opportunities for group and luxury travel to the island of Ireland. Travel agents and tour operators continue to be an important booking channel for Canadian holidaymakers – so a key element of our strategy is working closely with the travel trade, both online and offline. 

“2017 was the best year ever for tourism to the island of Ireland from Canada  – with visitor numbers increasing by around +11% over 2016. We are determined to ensure that success continues and our sales blitz this week provides an excellent platform to kick-start our promotional effort for 2019. The recent announcement by Aer Lingus about its new service from Montreal to Dublin for next summer is more good news for tourism to the island of Ireland as we prepare for 2019. Our message here in Canada is that it has never been easier to get to Ireland, with more airline seats from more gateways than ever before.”
  Pictured in Montreal are (back, l-r) Sandra Moffatt, Tourism Ireland; Brett Walker, Colette Vacations; Jonathan Sargeant, Royal Irish Tours; Eamonn McEneaney, Waterford Treasures; John Higgins, National Trust – Giant’s Causeway; Fiona Delahunty, Griffin Group; Louise McGee, B&B Ireland; John Healy, Moloney & Kelly; Dana Welch, Tourism Ireland; and (front, l-r) Rebecca Seeds, CIE Tours International; Aoife Fee, Tourism NI; Ghilian Campbell, Visit Armagh; Siobhan Byrne Learat, Adams & Butler; Steve Royston, The Irish Tourism Group; and Bridgette Brew, Galway 2020.

Notes To Editors

Tourism businesses taking part in the Ireland sales blitz in Canada include:

  • Adams & Butler
  • Armagh City, Banbridge and Craigavon Borough Council 
  • B&B Ireland
  • CIE Tours International
  • Collette Vacations
  • Galway 2020
  • Globus
  • Griffin Group
  • Moloney and Kelly
  • Irish Tourism Group
  • Waterford Treasures
  • National Trust – Giant’s Causeway / Carrick-a-rede Rope Bridge
  • Royal Irish Tours