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13 Sep 2018

Tourism Ireland board meets in Adare

Adare was the venue for the September board meeting of Tourism Ireland, which took place today (Thursday, 13 September). The board members took the opportunity to meet with local tourism operators, to discuss overseas tourism so far this year and the extensive promotional programme which Tourism Ireland is undertaking to highlight Limerick and the island of Ireland around the world this year.

Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Adare for this month’s board meeting and to have the chance to meet with representatives of the local tourism industry and to hear directly how their business is doing. It also gave us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking this year across the globe, to continue to grow overseas visitor numbers to the island of Ireland this year.”

Limerick city and county, its rich heritage and history, visitor attractions and events, feature prominently in Tourism Ireland’s promotions around the world. Tourism Ireland profiles Limerick and the Wild Atlantic Way extensively on its global suite of websites,, which attracted around 19.2 million visitors in 2017. Limerick is also highlighted through Tourism Ireland’s social media platforms – to its 4.3 million active Facebook fans and 498,000 followers on Twitter. 
  Pat Dowling, CEO of Clare County Council; Joan O’Shaughnessy, Chairman of Tourism Ireland; and Niall O’Callaghan, Managing Director of Shannon Heritage, before the Tourism Ireland board meeting in Adare.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 300,000 people across the island.
  • In 2017, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.