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17 Sep 2018

Top British tour operators discover Ireland

Twenty-six (26) British coach and group tour operators are exploring Ireland – as guests of Tourism Ireland and Fáilte Ireland. They are here to attend a workshop in the Dunboyne Castle Hotel, where they met with Irish tourism enterprises to negotiate for their 2019 programmes. 

The tour operators also took part in a fact-finding visit, to experience for themselves the high standard and variety of our tourism offering. Their action-packed programme included visits to Carrickmacross Lace, Slane Castle, Trim Castle, the Battle of Boyne Visitor Centre, the Pearse Lyons Distillery and EPIC The Irish Emigration Museum. They also enjoyed a cookery demo at Ghan House in Carlingford and activities at Causey Farm near Navan.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland was delighted to invite these top British tour operators to Ireland, to see and experience some of our many visitor attractions and to encourage them to extend the Irish content of their existing programmes, or to include Ireland for the first time in their 2019 programmes.”

Great Britain is a vital market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. Its contribution to the regional tourism economy and to season extension objectives are also significant, with 41% of British visitors arriving between October and March.

Julie Wakley continued: “Great Britain is an important market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. Tourism Ireland is rolling out a busy, multi-media programme of promotions this autumn – to keep the island of Ireland ‘front of mind’ with British travellers and to position us well for 2019.”
British coach tour operators with Caroline Mulligan (second left) and Linda Duncan (back, right), both Tourism Ireland, at the tourist office in Carlingford.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 300,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.