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07 Sep 2018

Targeting Belgian tourists for Ireland

The island of Ireland was promoted to top Belgian tour operators this week – at Tourism Ireland’s annual B2B travel trade lunch in Brussels. The event took place in the residency of the Ambassador of Ireland to Belgium, HE Helena Nolan. 

Four tourism companies from the island of Ireland attended – meeting and conducting business for 2019 and beyond with the Belgian travel professionals in attendance. 

Karen van der Horst, Tourism Ireland’s Manager for Belgium and the Netherlands, said: “Our B2B trade lunch was a really good opportunity to showcase and sell the island of Ireland to influential Belgian travel professionals. Tourism Ireland is rolling out a busy programme of promotions this autumn – aimed at boosting late-season travel to Ireland and to position us well for 2019.”

  Pictured at the lunch are (back, l-r) Carol Long, Mid & East Antrim Borough Council; David Wardell, Irish National Stud & Gardens; Martina Canty, Fáilte Ireland; Karl Dijkmans, Destination Green; Jean-Luc Hans, BT Tours; James Foley, Beyond the Glass Adventure Tours; and Rik Coppens, Belco Travel & Tours; and (front, l-r) Aoife Fee, Tourism NI; Linda Til, Irish Welcome Tours; HE Helena Nolan, Ambassador of Ireland to the Kingdom of Belgium; Veronique Rosenfeld, Imagine Travel; Manuela Libens, Gallia; and Karen van der Horst, Tourism Ireland, at Tourism Ireland’s annual B2B travel trade lunch in Brussels.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 300,000 people across the island.
  • In 2017, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.

Previous Press Release

06 Sep 2018

Hitting the road ‘Down Under’