Representatives of Shannon Heritage – Managing Director Niall O’Callaghan and Head of Marketing Marie Slattery – met with senior executives from Tourism Ireland, during a visit to New York. They were briefed on Tourism Ireland’s extensive promotional programme for 2018, which is in full swing right now and aims to continue to growth American visitor numbers to Ireland.
Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. Our important ‘culturally curious’ and ‘social energiser’ audiences are being targeted with distinctive vacation experiences, events and special offers tailored to their interests. Tourism Ireland continues to create ‘stand out’ for the island of Ireland in the US, highlighting experiences like the Wild Atlantic Way. Promotions aim to grow travel to the regions of Ireland, during the shoulder and off-peak seasons.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to have an update from Shannon Heritage and to have the opportunity to brief them about our extensive promotional programme in the United States.
“Last year, we welcomed a record 1.83 million visitors from North America to the island of Ireland. And, the growth momentum continues in 2018, with an increase of +11% in visitors for the January to June period. We are confident that our strategy for growth and extensive marketing programme, combined with more airline seats than ever before and the superb vacation experience on offer in Ireland, will deliver further record growth this year and into 2019. We will achieve this by working in close collaboration with our tourism partners, like Shannon Heritage, rolling out an extensive programme of high impact campaigns and promotions which will target those consumers with greatest potential to travel to Ireland.”
Marie Slattery, Shannon Heritage; Alison Metcalfe and Hillarie McGuinness, both Tourism Ireland; and Niall O’Callaghan, Shannon Heritage, in the Tourism Ireland office in New York.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
- In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.