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20 Sep 2018

Nordic journalists ‘chill out’ in Northern Ireland

600,000+ Scandinavians to read all about Northern Ireland

Travel writers from Norway, Sweden, Denmark and Finland have been spending several busy days in Northern Ireland – experiencing what’s on offer here for holidaymakers from the Nordic countries. The journalists – from a range of print and online publications with a combined readership of around 600,000 – were here as guests of Tourism Ireland and Tourism NI.

In Belfast, the journalists visited Titanic Belfast and SS Nomadic and took part in a food and drink tour. They also explored the Causeway Coastal Route, stopping off at The Gobbins, Ballygally and Glenarm, as well as various Game of Thrones film locations, including the Caves at Cushendun and Ballintoy. They also enjoyed a visit to the Giant’s Causeway and a tour of the Old Bushmills Distillery.
Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to invite this group of influential travel writers to come and discover some of the many things to see and do in Northern Ireland. Fact-finding visits like this are a really effective way for us to get positive exposure for Northern Ireland through the media in the Nordic countries. The articles these journalists will produce will be read by more than 600,000 people – or potential holidaymakers for Northern Ireland.”

Rikke Aagaard Petersen, Tourism Ireland (left), with Nordic travel writers in the grounds of the Ballygally Castle Hotel, Co Antrim.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.