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27 Sep 2018

Luxury American travel buyers check out Northern Ireland

A luxury US tour operator – SITA World Tours – and some of its top-producing travel agents (including American Express and Gullivers Travel) have been visiting Northern Ireland, as guests of Tourism Ireland and Tourism NI.

The aim of the visit was to showcase some of the many things to see and do here for high end American travellers and to really enthuse the travel agents about selling Belfast and Northern Ireland. Their busy itinerary included the Giant’s Causeway, a ‘Toast the Coast’ food tour, Titanic Belfast, HMS Caroline and Belfast City Hall, as well as a networking dinner with some Northern Ireland tourism companies.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted these travel agents took time out of their busy schedules to come and experience what Northern Ireland has to offer US holidaymakers. Our aim is that when they return home, the travel agents will be even more enthusiastic about the destination, helping to secure a greater share of their business for Northern Ireland.”
 pic-5-LUXURY-AMERICAN-TRAVEL-BUYERS-VISIT-TITANIC-BELFAST.jpgAmerican travel agents with Virginia Goff, Tourism Ireland (fifth right), visit Titanic Belfast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

Previous Press Release

26 Sep 2018

Social success for Tourism Ireland!