Top travel and lifestyle journalists from a number of high profile Spanish media outlets – including lifestyle magazines, a radio station and Catalonia’s leading daily newspaper – are visiting Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland.
They flew to Cork on the Aer Lingus flight from Barcelona and visited Titanic Experience Cobh, Jameson Distillery Midleton, Ardmore, Lismore Castle and the Rock of Cashel. The aim of their visit is to highlight the wide range of things to see and do in this part of Ireland for Spanish holidaymakers, as well as ease of access from Catalonia to Cork on the direct flight.
Spain is an important market for tourism to the island of Ireland and travel by Spaniards to Ireland has grown significantly over the past 17 years – going from just 90,000 Spanish visitors in 2000 to a record 435,000 in 2017. Tourism Ireland is determined to ensure that growth continues and is rolling out a busy programme of promotions right throughout 2018.
Barbara Wood, Tourism Ireland’s Manager Spain, said: “Tourism Ireland was delighted to invite these Spanish journalist to visit Ireland’s Ancient East, to experience for themselves some of the many great things to see and do here. They’ve been really impressed by the places they visited and, in particular, by our wonderful scenery and the friendliness of the people they’ve met. Visits like this are an invaluable part of Tourism Ireland’s overall promotional programme, helping to get positive exposure for Ireland’s Ancient East through the media in Spain.”
Spanish journalists with Lisa Heffernan, Tourism Ireland (right), at Lismore Castle, Co Waterford.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 300,000 people across the island.
- In 2017, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.