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05 Sep 2018

Ireland goes Dutch!

Targeting Dutch tourists for the island of Ireland at B2B workshop in Amsterdam

Leading Dutch tour operators, travel agents and online travel agents attended Tourism Ireland’s annual trade workshop, which took place in Amsterdam this week. Fifteen tourism companies from the island of Ireland, including hotels, visitor attractions and activity providers, took part in the workshop – meeting and conducting business for 2019. Irish Ambassador to the Netherlands, HE Kevin Kelly, was in attendance to welcome the guests.

Karen van der Horst, Tourism Ireland’s Manager in the Netherlands, said: “We are delighted that so many important Dutch travel agents and tour operators took the time to meet with our partners from Ireland, to learn about our superb tourism offering. 

“The Netherlands is an important market for tourism to the island of Ireland, with the most recent CSO figures indicating around 233,500 Dutch arrivals in the first seven months of the year, an increase of +3.6% on the same period in 2017. We are rolling out an extensive programme of promotions in the Netherlands this autumn, to keep the momentum going and boost business in the shoulder and off-peak season.”

  Finola O’Mahony and Niall Gibbons, both Tourism Ireland; Linda Til, Irish Welcome Tours / Hotels & More; Marie-Charles Houston, Historic Royal Palaces – Hillsbourgh Castle; and Keith Farrell, UNIQ Gmbh/Holidayguru, at Tourism Ireland’s annual trade workshop in Amsterdam.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 300,000 people across the island.
  • In 2017, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.