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06 Sep 2018

Hitting the road ‘Down Under’

Tourism Ireland gets ready to lead sales mission to Australia and New Zealand

Tourism Ireland, together with 11 tourism companies from the island of Ireland, is preparing to undertake a week-long sales mission to Australia and New Zealand at the end of October – to grow tourism from both markets. The organisation held a briefing today (6 September) in Dublin, for the companies who will participate in the upcoming sales mission. 

The sales mission – which takes place 22-28 October – will target hundreds of influential travel agents, tour operators, airlines and travel journalists, through a series of workshops and networking events in the key cities of Brisbane, Melbourne, Sydney and Auckland.

The objective is to engage with travel professionals in the four cities who are currently selling Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their future brochures and programmes. 

The island of Ireland has seen good growth in visitors from Australia and New Zealand over the past few years, with around 228,000 visiting from both countries in 2017.

Sofia Hansson, Tourism Ireland’s Manager Australia and New Zealand, said: “Our sales mission is a key element of our promotional programme in Australia and New Zealand, as we prepare for 2019. The workshops will give our tourism partners from Ireland a really good platform to inform and influence the travel professionals they meet about what Ireland has to offer and, importantly, encourage them to include the destination in their future brochures and programmes.”
  Emeir O’Connell, Wicklow’s Historic Gaol; Fiona Herald, Guinness Storehouse; Alison Deegan, Original Irish Hotels; Niall Gibbons, CEO of Tourism Ireland; David McCoy, House of Waterford Crystal; Simon Mamouney, Deputy Head of Mission in the Australian Embassy in Ireland; Jim Deegan, Railtours Ireland First Class; Sarah Harrison, Tourism Ireland; and Fiona Delahunty, Griffin Group, at the briefing for Tourism Ireland’s sales mission to Australia and New Zealand.

Notes To Editors

The companies taking part in the Tourism Ireland 2018 sales mission to Australia and New Zealand include: 

  • Adams & Butler
  • Belmond Grand Hibernian
  • Griffin Group 
  • Guinness Storehouse
  • House of Waterford Crystal
  • National Trust – Giant’s Causeway
  • Original Irish Hotels
  • Railtours Ireland First Class
  • The Merrion
  • Titanic Belfast
  • Wicklow’s Historic Gaol