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17 Sep 2018

GB tour operators discover Fermanagh

Twenty-two (22) leading GB coach and group tour operators have been exploring Northern Ireland – as guests of Tourism Ireland and Tourism NI. 

The tour operators were here to experience at first-hand the wealth of things to see and do for visitors travelling here as part of a coach tour party. They also took part in a networking event in Belfast – meeting local tourism providers to discuss their 2019 programmes. 

Their action-packed programme included Belleek Pottery, Castle Coole, the Marble Arch Caves and Blessingbourne Estate in Fivemiletown. In Belfast, they checked out some of the city’s newest hotels – including the Maldron, Hampton by Hilton and the Grand Central. 

Julie Wakley, Tourism Ireland’s Head of GB, said: “Tourism Ireland was delighted to invite this group of coach and group tour operators to come and visit. There really is no substitute for being able to see what Northern Ireland has to offer at first-hand; our aim is to encourage them to extend the Northern Ireland content of their existing programmes, or to include Northern Ireland for the first time in their 2019 programmes. 

“Tourism Ireland is rolling out a busy programme of promotions this autumn – aimed at boosting late-season travel to Northern Ireland and at positioning us well for 2019.”

   Caroline Mulligan, Tourism Ireland (right), with GB coach tour operators, at the Marble Arch Caves Global Geopark in Co Fermanagh.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.