200,000+ French and Germans to tune in to Derry and Northern Ireland
A TV crew from Arte, a Franco-German TV channel focusing on culture and the arts, has been filming in Derry for its Metropolis programme (a culture magazine show). They were invited here by Tourism Ireland, in conjunction with Tourism NI and Visit Derry.
The crew spent two days in the city filming the historic walls, Museum of Free Derry, the Peace Bridge, Tower Museum and the Walled City Brewery. The resulting programme will air next month to an audience of more than 200,000 German and French viewers, or potential holidaymakers interested in visiting destinations with a rich culture.
“Tourism Ireland was delighted to invite this TV programme to film in Northern Ireland,” said Zoë Redmond, Tourism Ireland’s Manager Central Europe. “Viewers of this show are interested in finding out about new and interesting destinations and Derry is the perfect fit for them. With an audience of over 200,000 viewers, it’s a fantastic opportunity to showcase the city and what’s on offer here for German and French holidaymakers.”
Tourism Ireland is rolling out an extensive programme of promotions in Mainland Europe this autumn, to grow business in the shoulder and off-season months and to position us well for 2019. The multi-media campaign includes radio and online advertising, trade and consumer shows, B2B workshops, co-operative promotions with key airline, ferry and tour operator partners, as well as a busy programme of publicity and social media promotions.
Martin Rosefeldt (director), Ion Casado (sound) and Max Mueller (cameraman) filming on Derry’s historic walls for Arte, a Franco-German TV channel.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
- In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.