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06 Sep 2018

Austrian travel writers check out Northern Ireland

450,000+ Austrians to read all about Northern Ireland

Six top Austrian travel writers – representing various print and online publications with a combined audience of around 450,000 readers, or potential Austrian holidaymakers – are exploring Northern Ireland this week, as guests of Tourism Ireland and Tourism NI. 

Their action-packed itinerary includes the Ulster American Folk Park, Navan Fort and the city of Armagh, as well as the Marble Arch Caves and Cuilcagh Mountain Park in Fermanagh. They also enjoyed a water taxi ride on Lough Erne to Devenish Island and spent some time in Belfast, where they checked out Titanic Belfast and enjoyed a Black Taxi tour of the city.
“Tourism Ireland was delighted to invite this group of influential journalists to come and discover some of the many things to see and do in Northern Ireland,” said Simon Bopp, Tourism Ireland Austria. “Fact-finding visits like this are a really effective way for us to get positive exposure for Northern Ireland through the media in Austria, helping us to showcase the excellent tourism experiences on offer here to around 450,000 potential Austrian holidaymakers.”
  Austrian journalists at the Ulster American Folk Park with Simon Bopp, Tourism Ireland (left); tour guide Bronagh Masoliver (second left); and Jean Farrow, tour guide at the Ulster American Folk Park (second right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.