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07 Sep 2018

Australian travel agents say G’Day to Northern Ireland

Seven Australian travel agents are visiting Northern Ireland this week. The group includes representatives of some of the biggest travel agencies in Australia, like Hello World and Flight Centre. They are here as guests of Tourism Ireland, Cathay Pacific and Tourism NI. 

Their busy programme includes a drive along the Causeway Coastal Route, with stops at Scullion Hurls and the Portareevy viewpoint; the Old Bushmills Distillery and the Giant’s Causeway; and a walking tour of the walled city of Derry and a tour of the Walled City Brewery.

“We are delighted to have the opportunity to showcase Northern Ireland to this group of top Australian travel agents,” said Sofia Hansson, Tourism Ireland’s Manager Australia. “There is really no substitute for being able to come here and experience what Northern Ireland has to offer at first-hand. Our aim is that when these travel agents return home, they will be better informed and really enthusiastic about the destination, which will in turn help to secure a greater share of their business for Northern Ireland.” 
  Australian travel agents with Martha Behan, Tourism Ireland (left), at Glenarm Castle, Co Antrim.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

Previous Press Release

06 Sep 2018

Hitting the road ‘Down Under’