3+ million Canadians to read all about Northern Ireland
Four leading Canadian travel writers – representing various print and online publications with a combined readership of more than 3 million people, or potential Canadian holidaymakers – have been exploring Northern Ireland this week. They are here as guests of Tourism Ireland and Tourism NI.
The group’s action-packed itinerary included coasteering at Bloody Bridge in the Mournes, a wilderness tour of Lough Neagh, mountain-biking in Finn Lough and caving at the Marble Arch Caves in Fermanagh, rock climbing on the north coast, blokarting on Benone beach, as well as an alternative tour of Londonderry on longboards!
“Tourism Ireland was delighted to invite this group of Canadian travel writers to visit Northern Ireland,”
said Dana Welch, Tourism Ireland’s Manager Canada. “Fact-finding visits like this are a really effective way for us to get positive exposure for Northern Ireland through the media in Canada, helping us to showcase the excellent new tourism experiences on offer here to 3 million readers, or potential Canadian holidaymakers.”
All set for a longboard safari around the walled city of Derry are (l-r) Jocelyn Black, Tourism Ireland; Paula Worthington, Calgary Herald; Jessica Devnani, Matador Network; Chloe Berge, freelance journalist; Jami Savage, Adventure Awaits; and Lawrence McBride, Far and Wild.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
- In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.