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28 Sep 2018

330,000 Indians read all about Northern Ireland

Some 330,000 readers of National Geographic Traveller magazine in India have been reading all about Northern Ireland. The September edition of the hugely popular travel magazine includes a seven-page article profiling some of the many things to see and do here.

Tourism Ireland in India, in conjunction with Tourism NI, invited journalist Kounteya Sinha to visit. The resulting article tells readers about the “awe-inducing Causeway Coastal Route”, the “geological wonder” of the Giant’s Causeway and the “undulating green valleys stretching out to the North Atlantic Coast” of the Glens of Antrim. The article includes stunning images of places like the Dark Hedges, the Carrick-a-Rede Rope Bridge and Stormont Castle. 

“We are delighted with the excellent coverage in National Geographic Traveller magazine. It’s a great way of showcasing Northern Ireland to a large audience of potential Indian visitors – helping us to spread the word about what makes a holiday in Northern Ireland so memorable,” said Beena Menon, Tourism Ireland India. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the Indian media of the many things to see and do on a holiday on the island of Ireland.” 

In 2017, we welcomed around 38,000 visitors from India to the island of Ireland, according to Tourism Ireland.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.