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27 Sep 2018

1 million Italians to tune in to Northern Ireland

Italy’s number one TV travel show films in Fermanagh

Italy’s most popular and longest-running TV travel programme, Kilimangiaro, is filming in Northern Ireland this week. The show reaches more than one million households across Italy on RAI 3, the national TV channel.

Tourism Ireland in Milan, in conjunction with Tourism NI, invited a camera crew to come and film here for the Kilimangiaro show. They are capturing footage right around the county, including at Florence Court, Enniskillen Castle, Share Discovery Village, Belleek Pottery, Finn Lough Resort, Marble Arch Caves Global Geopark, Lough Navar and Castle Coole. The resulting programme will air next spring.

“We are delighted that the Kilimangiaro TV show is filming in Fermanagh this week – it’s the kind of publicity that money simply could not buy and a superb way to highlight Northern Ireland to more than one million Italians, positioning Northern Ireland as a highly desirable place to visit,” said Niamh Kinsella, Tourism Ireland’s Manager Italy. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday in Northern Ireland.” 
  Sarah McHugh, Fermanagh & Omagh District Council; Louise Curry, Fermanagh Lakeland Tourism; with camera crew Diana Corati and Serena Zarlatti, filming at Enniskillen Castle for Italy’s most popular travel TV show.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.


 

Previous Press Release

26 Sep 2018

Social success for Tourism Ireland!