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18 Oct 2018

Winging it from Beijing! Chinese travel agents explore Ireland

A group of Chinese travel agents and tour operators – from Beijing, Shanghai and Wuxi (a city in the southern Jiangsu province) – is visiting the island of Ireland, as guests of Tourism Ireland, Fáilte Ireland, Tourism NI and Hainan Airlines. They flew to Dublin on the new Hainan Airlines flight from Beijing, which was launched in June.

Travel agents continue to play an important role in China, with Chinese travellers preferring to use a travel agent for a number of reasons, including convenience, language barriers, visa preparation and knowledge gaps. The objective of this trip to Ireland was to highlight the new ease of access between Beijing and Ireland to the travel agents, as well as the many things to see and do here for Chinese holidaymakers. 

The group’s itinerary includes the National Gallery of Ireland, Donegal Craft Village, Slieve League, Michael Davitt Museum, Cobh Heritage Centre, Kildare Village, Titanic Belfast and the walled city of Derry.

James Kenny, Tourism Ireland’s Manager China, said: “We were delighted to invite these influential tour operators and travel agents to visit – to enthuse them about the direct flight and ease of access for their clients from Beijing and to experience our spectacular scenery and great attractions. In 2017, we welcomed an estimated 90,000 Chinese visitors to the island of Ireland; the introduction of the Hainan Airlines service from Beijing is a major game-changer and offers a real opportunity for us to build on this number.”

Tourism Ireland has a strong network in China, with offices in Shanghai, Beijing, Guangzhou and Chengdu. 
  Chinese travel agents and tour operators with Nuoyi Li, Tourism Ireland (back, right), at Slieve League.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.