~ New online film goes live, highlighting Northern Ireland in GB ~
A new online film starring TV and radio presenter Angela Scanlon and her dad Phelim exploring Northern Ireland has been unveiled by Tourism Ireland. It’s part of a series of four short films created by Tourism Ireland and The Daily Telegraph
to highlight driving holidays here in GB.
The online videos are called “On the road with Angela Scanlon”. They’re hosted on the Telegraph website
and are being promoted via online advertising as well as on the social platforms of both The Daily Telegraph
and Tourism Ireland, including Facebook and Twitter, and will be seen by around 123,000 viewers.
In the film, viewers see Angela and Phelim drive along the Causeway Coastal Route, from Belfast to Londonderry, stopping first at the Carrick-a-Rede Rope Bridge. Next comes the dramatic setting of Dunluce Castle; “look at that for a view”
, says Angela. They take a walking tour of Derry and finish at Finn Lough Resort in Co Fermanagh – “a destination worthy of a detour”
, according to Angela.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Our promotion with The Daily Telegraph and Angela Scanlon is specifically designed to encourage GB travellers to come and discover Northern Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. We are continuing to promote Northern Ireland, encouraging prospective GB visitors to come and uncover incredible hidden gems, stunning scenery and fascinating history.”
The campaign includes a series of articles all about the island of Ireland in the Saturday travel section of The Daily Telegraph
– which is read by 1.4 million people across Britain. It also includes a series of ads in the paper; and a specially-created ‘Indulge in Ireland’ hub on The Daily Telegraph website
, which includes around 40 different articles, which are being promoted via online advertising.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
- In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.