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04 Oct 2018

Tourism Minister Brendan Griffin attends ‘Flavours of Ireland’ event in London

~ B2B workshop aims to grow our share of huge worldwide travel market ~

Tourism Minister Brendan Griffin joined tourism enterprises from the island of Ireland in London this week, for Flavours of Ireland 2018. ‘Flavours’ is Tourism Ireland’s annual B2B tourism workshop, where tourism companies from Ireland meet and do business with around 100 top UK inbound tour operators. 

Now in its 16th year, Flavours of Ireland aims to grow our share of the huge worldwide travel market. Attended by UK inbound tour operators who bring business to Ireland and the UK from all over the world (including the US, Mainland Europe, Asia, Australasia and Africa), this event was an excellent opportunity for the participating tourism operators from Ireland to highlight and sell their product to these important decision-makers and to encourage them to feature the island of Ireland in their 2019 holiday and tour programmes.

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland is delighted that so many tourism organisations from the island of Ireland and so many of the leading UK inbound tour operators took the time to join us at our ‘Flavours’ event again this year. We very much welcome the business and networking opportunities it presented. Our aim is to increase awareness of the island of Ireland among these hugely influential tour operators and to help Ireland and our tourism partners secure a greater share of the huge worldwide tourism market.”

Niall Gibbons continued: “Figures published by the CSO last week confirm that we welcomed over 7.2 million overseas visitors during the January to August period. This represents growth of almost 8% – or 520,600 additional visitors – on the same eight-month period in 2017. Tourism Ireland has a really extensive autumn campaign in full swing – aimed at boosting late-season travel to the island of Ireland from around the globe.”
  Joan O’Shaughnessy, Chairman of Tourism Ireland; Arthur Gapas and Loretta Hogan, both Miki Travel; Niall Gibbons, CEO of Tourism Ireland; Tourism Minister Brendan Griffin; and Susan Randles, Randles Hotels, at Flavours of Ireland 2018 in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.