~ New online film goes live, highlighting Mayo and Sligo in Britain ~
A new online film starring TV and radio presenter Angela Scanlon and her dad Phelim exploring Mayo and Sligo has been unveiled. It’s the third in a series of four short films created by Tourism Ireland and The Daily Telegraph
to highlight Ireland to holidaymakers in Great Britain.
The online videos – called “On the road with Angela Scanlon” – are all about driving holidays around the island of Ireland. They’re hosted on the Telegraph website
and are being promoted via online advertising as well as on the social platforms of both The Daily Telegraph
and Tourism Ireland, including Facebook and Twitter, and will be seen by around 123,000 viewers.
In the film, viewers see Angela and Phelim begin their trip in Westport, with coffee and a slice of apple tart in Christy’s Harvest. The father-and-daughter duo debate where to go next on their adventure, with a little advice from Christy. They drive to Keem Bay, which Angela describes as “just unbelievable”
. They continue round the coast for a spot of kayaking at Downpatrick Head. The pair carry on past Ben Bulben and stop at Eithna’s by the Sea in Mullaghmore, where they feast on a “meal that requires an apron”
– a platter of freshly caught seafood, piled high with lobsters, prawns and crab, all locally sourced.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Our promotion with The Daily Telegraph and Angela Scanlon is specifically designed to encourage British travellers to come and discover the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. We are continuing to promote Mayo, Sligo and the Wild Atlantic Way, encouraging prospective British visitors to discover this spectacular part of Ireland for themselves.”
The campaign includes a series of articles all about Ireland in the Saturday travel section of The Daily Telegraph
– which is read by 1.4 million people across Britain. It also includes a series of ads in the paper; and a specially-created ‘Indulge in Ireland’ hub on The Daily Telegraph website
, which includes around 40 different articles, which are being promoted via online advertising.
Great Britain is a vital market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. Its contribution to the regional tourism economy and to season extension objectives are also significant, with 41% of British visitors arriving between October and March.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
- In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.