~ Chinese travel agents discover Northern Ireland ~
A group of Chinese travel agents has been visiting Northern Ireland – as guests of Tourism Ireland and Tourism NI – in advance of a European Travel Commission (ETC) event they’re attending in London.
The visiting group undertook an action-packed fact-finding visit, which included Titanic Belfast and a drive along the Causeway Coastal Route, starting at Carrickfergus Castle. They also enjoyed visits to Carnlough, the Giant’s Causeway and the Old Bushmills Distillery, before arriving in Londonderry where the annual Halloween celebrations were in full swing.
Tourism Ireland has been working with the European Travel Commission this year, to leverage the 2018 EU-China Tourism Year (ECTY).
“Tourism Ireland was delighted to invite these Chinese travel agents to visit Northern Ireland,”
said James Kenny, Tourism Ireland’s Manager China. “We believe it is extremely important for travel professionals such as these to experience for themselves the high standard of our tourism offering, so they are really enthusiastic about the destination and better equipped to advise their clients on their travel plans.
“The aim of their visit was to increase awareness of some of the many things to see and do here and to help secure a greater share of the 4 million Chinese visitors to Europe each year.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
- In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.