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03 Oct 2018

Popular French travel influencer says ‘bonjour’ to Ireland

One of the most popular travel influencers in France, Bruno Maltor, has been visiting Ireland this week – as a guest of Tourism Ireland, Fáilte Ireland and B&B Ireland.

Bruno has around 417,000 followers on social platforms (including Facebook, Instagram, Twitter and YouTube) and his blog, Votre Tour du Monde, has around 2 million unique visitors each month. He’s been sharing photos with his followers throughout his visit here and capturing great content for his upcoming YouTube video and blog all about Ireland.

During his time here, Bruno visited Wicklow, Connemara and Dublin – including places like Powerscourt Gardens, Glendalough, Lough Tay, Connemara National Park, Kylemore Abbey and Trinity College. 

“Tourism Ireland was delighted to invite travel influencer Bruno Maltor to Ireland,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe. “He has a really strong online presence, with around 2 million monthly visitors to his blog and 417,000 followers on social media, so his visit is an excellent opportunity to highlight our spectacular scenery and some of the many things to see and do in Ireland for French holidaymakers. His posts and photos will be seen and shared by his online fans – inspiring them to come and sample Ireland for themselves.

“Tourism Ireland undertakes a busy publicity programme around the world each year, to raise the profile of the island of Ireland. Visits by travel journalists and social influencers like Bruno are a key element of that programme.”

  French travel influencer Bruno Maltor at Lough Tay in Co Wicklow.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.

Previous Press Release

01 Oct 2018

700,000 Austrians to read all about Cork