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18 Oct 2018

Northern Ireland is très magnifique!

~ 1.5+ million French to see Northern Ireland gardens on TV ~

More than 1.5 million people across France will be seeing images of Northern Ireland and our wonderful gardens on TV next year. A crew from a TV programme called Silence, ça pousse! (meaning ‘Silence, it’s growing’) has been filming here, as guests of Tourism Ireland and Tourism NI.

Silence, ça pousse! is a popular gardening TV programme which reaches over 1.5 million viewers on France 5 (public television network). During their time here, the crew filmed at Antrim Castle and Gardens and at Mount Stewart House and Gardens near Greyabbey, Co Down. 

“Tourism Ireland is delighted that Silence, ça pousse! chose to film in Northern Ireland,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe. “With an audience of more than 1.5 million viewers, it’s a fantastic opportunity to showcase Northern Ireland and its spectacular gardens and National Trust properties, as well as some of the many other great things to see and do here for French holidaymakers. 

“Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies in France, and elsewhere around the world, to facilitate the making of travel and lifestyle programmes in Northern Ireland.”

  TV presenter Stéphane Marie (second left) with Chris Bryant, Head Ranger at Antrim Castle and Gardens.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.