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31 Oct 2018

Millions of people around the world to read about Halloween in the walled city of Derry

~ International travel writers and bloggers have a ‘spooktacular’ time in Londonderry ~

Twenty-four (24) international travel writers, bloggers and Instagrammers enjoyed an action-packed visit to Northern Ireland and Londonderry over the Halloween holidays – as guests of Tourism Ireland, Tourism NI and Visit Derry.

The group – from GB, the United States, France, Germany, the Netherlands, Canada, Belgium, Italy, Spain, Denmark and India – has a combined audience of millions of readers and followers around the world. They enjoyed an action-packed itinerary – including a guided walk of the city’s historic walls and visits to the Tower Museum and the Guildhall. They also watched the annual street carnival parade and got all dressed up for the Halloween Ball.

Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “We are delighted that these influential journalists and bloggers have taken the time to come and visit Northern Ireland and to take part in Derry’s famous Halloween celebrations. Publicity is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the media around the world of the many things to see and do on holiday in Northern Ireland.”
  International travel writers, bloggers and Instagrammers enjoying the view from the roof-top bar in the City Hotel Derry, with Des Burke and Amy Riddell (front, second left), both Tourism Ireland; Áine McFeely, City Hotel Derry (back, left); Karen Henderson, Visit Derry (front, right); and Catherine Gray, Tourism NI (back, right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.