~ 525,000+ Italians to learn all about Northern Ireland ~
Four top Italian travel journalists, with a combined audience of around 525,000 people, or potential Italian holidaymakers – have been exploring Northern Ireland this week, as guests of Tourism Ireland and Tourism NI.
Their action-packed itinerary included visits to Mount Stewart House and Gardens, Castle Ward and Inch Abbey. They also took part in a food tour around Strangford Lough, which included a lesson on traditional bread-making. The journalists spent time in Belfast, where they checked out Titanic Belfast and enjoyed a ‘Wee Tram’ tour of the Titanic Quarter.
“Tourism Ireland was delighted to invite this group of influential journalists to come and discover some of the many things to see and do in Northern Ireland,”
said Niamh Kinsella, Tourism Ireland’s Manager Italy. “Fact-finding visits like this are a really effective way for us to get positive exposure for Northern Ireland through the media in Italy, helping us to showcase the excellent tourism experiences on offer here to more than half a million potential Italian holidaymakers.”
Ornella Gamacchio, Tourism Ireland, with Italian travel journalists Gian Mario Marras, Francesca Romana Sassone, Gianna Testa and Luca Fazzo, at Castle Ward in Co Down.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
- In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.