~ 3 million French to learn all about Dublin and our literary heritage ~
Eight French journalists are taking part in a special Dracula-themed visit to Dublin this weekend. The trip – organised in conjunction with one of the biggest publishing houses in France, Éditions Michel Laffont – has been timed to coincide with the release of a new book Dracula, Les Origines
, written by Dacre Stoker (the great-grandnephew of Bram Stoker, the author of Dracula
) and American writer JD Barker.
Invited here by Tourism Ireland in Paris and Fáilte Ireland, the journalists are from a radio stations and various French print and online publications, with a combined audience of around 3 million people. Their itinerary includes lots of places associated with Bram Stoker and Dublin’s rich literary heritage – including the Dublin Writers Museum, Castle Dracula in Clontarf and Dublin Castle.
“Tourism Ireland was delighted to invite these influential journalists to Dublin, to explore the legacy of Bram Stoker,”
said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe. “It’s a really good opportunity to showcase Dublin and our literary heritage, particularly to our important ‘culturally curious’ audience in France.
“Tourism Ireland undertakes a busy publicity programme around the world each year, to raise the profile of the island of Ireland. Visits by influential travel and lifestyle journalists are a key element of that programme, to raise the profile of Dublin and the island of Ireland.”
French journalists with Maïlys de Seze, Tourism Ireland (right), at the Dublin Writers Museum.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
- In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.