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19 Oct 2018

Destination Delicious! New online film goes live, showcasing Ireland’s fabulous food

Tourism Ireland teams up with chef Dan Doherty and The Daily Telegraph

A new online film starring chef and TV personality Dan Doherty checking out the food scene in Dublin has been unveiled by Tourism Ireland. It’s the first in a series of three short films created by Tourism Ireland and The Daily Telegraph to highlight our superb food experience in Britain.
 
Food and drink are vital elements of the holiday experience nowadays and the online videos – called “Dan Doherty’s A Taste of Ireland" – are all about our superb food and local produce. They will be hosted on the Telegraph website; they will be promoted via online advertising as well as on the social platforms of both The Daily Telegraph and Tourism Ireland, including Facebook and Twitter, and will be seen by around 123,000 viewers.
 
In this first film, viewers see Dan Doherty visit the Boxty House in Dublin to find out how head chef and proprietor Pádraic Óg Gallagher is giving the traditional dish of boxty a modern twist. To view the film, click here.  


Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We’re delighted to work with Dan Doherty, as part of our latest campaign with The Daily Telegraph. It’s another excellent opportunity to spread the word about our superb culinary offering and what makes a holiday in Ireland unique and truly memorable. Our message here in Britain is that the island of Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break.”
 
Great Britain is a vital market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. Its contribution to the regional tourism economy and to season extension objectives are also significant, with 41% of British visitors arriving between October and March.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.6 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.