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19 Oct 2018

Chinese influencers say ‘Nǐ hǎo’ to Ireland

~ 60+ million Chinese to read all about the island of Ireland ~

Three Chinese influencers and a senior editor at National Geographic Traveller magazine (China edition) – with a combined audience of more than 60 million readers – have been visiting the island of Ireland, as guests of Tourism Ireland, Fáilte Ireland, Tourism NI and Cathay Pacific. 

They flew to Dublin on the Cathay Pacific flight from Hong Kong, which launched in June 2018. The aim of their visit was to highlight the new flight and ease of access from southern China to Ireland to their readers, as well as some of the many great things to see and do here for Chinese holidaymakers.

Their busy itinerary took them to the Guinness Storehouse, Newbridge Silverware Visitor Centre and the Museum of Style Icons in Kildare, the National Design & Craft Gallery in Kilkenny, Claddagh Jewellers in Galway, The Cat and the Moon (jewellery and craft store) in Sligo, the Old Bushmills Distillery and Mount Stewart. 

James Kenny, Tourism Ireland’s Manager China, said: “Seeing is believing – so we’re delighted that these Chinese influencers have had the opportunity to experience some of the many things to see and do in Ireland. The aim of their visit was to increase awareness of Ireland’s culture, heritage and cuisine and to help secure a greater share of the 4 million Chinese visitors to Europe each year. 

“China is the largest outbound travel market in the world and one that Tourism Ireland is committed to growing over the coming years. In 2017, we welcomed around 90,000 Chinese visitors to the island of Ireland; Tourism Ireland aims to grow Chinese visitor numbers to 175,000 per year, by 2025. Given that there’s a proven direct correlation between access and growth in visitor numbers, we believe Cathay Pacific’s flight from Hong Kong to Dublin will be a major game-changer in helping to grow visitor numbers from China.”

  Tour guide Min Lin Siew; Ms Di Pan (fashion and travel blogger); Mr Lin Huang (blogger); Martina Hamilton, owner of The Cat & The Moon; Ms Yue Cong (blogger); Ms Demi Yang, Tourism Ireland; and Mr ZiTeng Wang, National Geographic Traveller magazine, at The Cat & The Moon in Sligo.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.