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01 Oct 2018

American travel bloggers check out Galway – part of new Tourism Ireland promotion with Lonely Planet


American travel bloggers and influencers Cameron Seagle and Natasha Alden have been visiting Galway this week. They’re here on assignment with Lonely Planet for its Pathfinders programme – part of a new promotion with Tourism Ireland in the US. 

The Pathfinders programme involves Lonely Planet inviting talented bloggers, photographers, videographers and digital influencers to visit a destination and produce great videos, photos and articles, for Lonely Planet and for the bloggers’ own channels – cross-promoting each other’s work.

Cameron and Natasha’s blog is called The World Pursuit and they also have a strong presence on social media – including Facebook, Instagram, YouTube and Twitter. They’ve been exploring Galway city and county, before attending the International Oyster Festival.

The Tourism Ireland partnership with Lonely Planet includes:
  • a video filmed in Galway for The World Pursuit YouTube channel; the video will also be shared by Lonely Planet and by Tourism Ireland on its social channels;
  • three Facebook Live sessions on the Lonely Planet Facebook page (a cooking demo at Aniar Boutique Cookery School, Claddagh ring-making and the Oyster Festival);
  • an article about Galway on The World Pursuit website;
  • an album on The World Pursuit Facebook page – with great photos captured around Galway and at the festival; and
  • highlights from each day of the visit on Cameron and Natasha’s Instagram stories.

“Blogs and social media are playing an increasingly important role in the planning process among US travellers, so Tourism Ireland is delighted to work with Lonely Planet to highlight Galway and its International Oyster Festival,” said Alison Metcalfe, Tourism Ireland’s Head of North America.“Tourism Ireland undertakes a busy publicity programme in the US and elsewhere around the world each year, to raise the profile of the island of Ireland. Visits by travel journalists and digital influencers like Cameron and Natasha are a key element of that programme.”

Tourism Ireland has an extensive programme of targeted promotional activity under way in North America this autumn, to highlight vacations here in the shoulder and off-season months and to position us well for 2019.

Alison Metcalfe continued: “Last year, we welcomed a record 1.83 million visitors from North America to the island of Ireland. And, the growth momentum continues in 2018, with latest CSO figures indicating an increase of over +13% in visitors from the US and Canada for the January to August period. We are confident that our strategy for growth and extensive marketing programme, combined with more airline seats than ever before and the superb vacation experience on offer in Ireland, will deliver further record growth this year and into 2019.”

THE-WORLD-PURSUIT-AT-GALWAY-INTL-OYSTER-FESTIVAL-1.jpg
American travel bloggers and influencers Cameron Seagle and Natasha Alden with Mike Kelly, Kelly Oysters (right), at the Galway International Oyster Festival. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.