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08 Oct 2018

Ahoy France!

~ 1+ million French to see Northern Ireland on TV ~

More than one million people across France will be seeing images of Northern Ireland and our superb food on TV early next year. A crew from a TV programme called Pays et Marchés du Monde (meaning ‘Countries and Markets of the World’) has been filming here, as guests of Tourism Ireland and Tourism NI.

Pays et Marchés du Monde is a popular food and travel TV series which reaches over one million viewers on France 2 and TV5 Monde. During their time here, the crew took part in a ‘Catch and Sea Experience’ in Portrush Harbour with Causeway Coast Foodie Tours; and also spent time at Lacanda Brewery in Portrush. They filmed at Ursa Minor Bakery, the North Coast Smokehouse and Broughgammon Farm in Ballycastle. And, they visited the Giant’s Causeway, Carrick-a-Rede Rope Bridge, St George’s Market in Belfast, Mount Stewart House and Gardens on the Ards Peninsula and the Saint Patrick Centre and Down Cathedral in Downpatrick. 

“Tourism Ireland is delighted that Pays et Marchés du Monde chose to film in Northern Ireland,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe. “With an audience of more than one million viewers, it’s a fantastic opportunity to showcase Northern Ireland and its wonderful food scene as well, as some of the many things to see and do here for French holidaymakers. 

“Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies in France, and elsewhere around the world, to facilitate the making of travel and lifestyle programmes in Northern Ireland.”

  TV presenters Xavier Petit (left) and Laurie Medina (right) with Wendy Gallagher, Causeway Coast Foodie Tours, and their catch at Portrush Harbour.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

Previous Press Release

05 Oct 2018

Tourism Ireland meets in Fermanagh