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31 Oct 2018

800,000 Indians read all about Northern Ireland

Some 800,000 readers of The Economic Times in India have been reading all about Northern Ireland. The Economic Times is an English-language, daily newspaper and is the world's second most widely read English-language business newspaper (after the Wall Street Journal). An article about Northern Ireland appeared in the travel section of a recent edition of the newspaper. 

Tourism Ireland in India, in conjunction with Tourism NI, invited journalist Shikha Shah to visit Northern Ireland earlier this year. The resulting article appeared under the headline “King in the North” and tells readers that “Northern Ireland offers you some stunning sights and an opportunity to relive the epic series, Game of Thrones”. The article includes lovely images of places like Dunluce Castle, Ballintoy and the Cushendun Caves. 

The newspaper carried the story in its seven editions (Mumbai, New Delhi, Kolkata, Ahmedabad, Bangalore, Chennai and Hyderabad). It also appeared online; click here to view.

“We are delighted with the excellent coverage in The Economic Times. It’s a great way of showcasing Northern Ireland to a large audience of potential Indian visitors – helping us to spread the word about what makes a holiday in Northern Ireland so memorable,” said Beena Menon, Tourism Ireland India. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the Indian media of the many things to see and do on a holiday on the island of Ireland.” 

In 2017, we welcomed around 38,000 visitors from India to the island of Ireland, according to Tourism Ireland.

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.