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01 Oct 2018

700,000 Austrians to read all about Cork

Austrian travel journalists check out Cork

A group of Austrian travel writers – representing various print and online publications with a combined audience of more than 700,000 readers, or potential Austrian holidaymakers – are exploring Cork this week, as guests of Tourism Ireland and Fáilte Ireland. 

The visiting group is here on a fact-finding visit, to sample first-hand the superb experiences on offer in Cork city and county. Their action-packed itinerary includes the Rising Son Brewery in Cork, a walking tour of Cork city, Titanic Experience Cobh, Spike Island, Garnish Island and Bantry House. 

“Tourism Ireland was delighted to invite these influential travel journalists to visit Cork,” said Simon Bopp, Tourism Ireland Austria. “Seeing is believing – so fact-finding visits like this are an extremely important element of our publicity and PR programme in Austria; they are a really effective way for us to get positive exposure for Cork and Ireland through the media, helping us to showcase the superb tourism experience on offer to hundreds of thousands of potential Austrian holidaymakers.”

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Austrian travel writers with Simon Bopp, Tourism Ireland (left); and tour guide Máirín Ahern (right), at the Butter Museum in Cork.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.