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31 Oct 2018

157,000 Britons read all about Ireland

Some 157,000 readers of Marie Claire magazine in Britain are reading all about the island of Ireland. The November edition of the popular fashion magazine includes a three-page article profiling some of the many things to see and do here.

Tourism Ireland in London, in conjunction with Fáilte Ireland and Tourism NI, invited journalist Lizzie Pook to undertake a five-day road trip here earlier this year. The resulting article appears under the headline “The Wild Irish Way” and tells readers about the “stunning scenery, award-winning gastronomy and an unmistakable welcome”. The article describes her journey from Belfast to the Giant’s Causeway and Fermanagh; and onwards to Achill Island, Connemara, Galway city and finally “the grand” Adare Manor.

“We are delighted with the excellent coverage in Marie Claire magazine. It’s a great way of showcasing the island of Ireland to a large audience of potential British visitors – helping us to spread the word about what makes a holiday in Ireland so memorable,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the British media of the many things to see and do on a holiday in Ireland.” 

Great Britain is a vital market for tourism to the island of Ireland; it delivers 44% of all overseas visitors and around 25% of all overseas tourism revenue.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.