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15 Oct 2018

‘Drive’ to attract German golfers to Ireland

~ 1+ million Germans to read all about our world-class golf courses ~

Top German golf writers have been visiting Ireland, as guests of Tourism Ireland and Fáilte Ireland. The group – which includes journalists from a daily newspaper, regional newspapers and a golf magazine – has a combined audience of more than 1 million readers, or potential golf holidaymakers for Ireland.

The journalists tested their skills at Howth Golf Club, the O’Meara course at Carton House, Druids Glen, Powerscourt Golf Club and Roganstown Country Club. They’ve also been visiting some of our distilleries – including Teelings, Glendalough Distillery and Powerscourt Distillery. 

Zoë Redmond, Tourism Ireland’s Manager Central Europe, said: “Tourism Ireland was delighted to invite these influential golf writers to visit Ireland, to experience some of our top courses for themselves. Golf is the world’s largest sports-related travel market and we are working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class courses and our unique brand of hospitality plays a key role in attracting golfers.”

Germany is the third-largest market for tourism to the island of Ireland and in 2017 we welcomed around 667,000 German visitors.

Zoë Redmond continued: “2018 looks set to be another record year for Irish tourism from Germany, with the latest CSO figures indicating growth of +21% for the January-August period. Tourism Ireland is rolling out an extensive programme of promotional activity this autumn – to keep the momentum going and build on that growth and position us well for 2019.”
  German golf writers with Oliver Treptow, Tourism Ireland, get ready to tee off on the O’Meara course at Carton House.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.

Previous Press Release

12 Oct 2018

The Italian job for Ireland!