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16 Nov 2018

Tourism Ireland leads sales blitz to the United States

Tourism Ireland, together with a delegation of 21 tourism enterprises, is undertaking a three-day sales blitz to the United States this week.

The ‘Jump into Ireland’ (JITI) travel trade and media blitz involved 14 Irish tourism companies and seven American tour operators visiting the key Californian regions of Los Angeles, Silicon Valley and Orange County.  Their busy schedule will include a B2B event in each city, showcasing their products and experiences and the island of Ireland to the American travel professionals, via a 60-minute interactive presentation on stage. It will also include opportunities for networking with travel and lifestyle journalists.

California is an important market for tourism to the island of Ireland and this week’s JITI event provides a useful opportunity to cement the links that exist between this part of the US and Ireland, in addition to highlighting ease of access (with direct flights from San Francisco and Los Angeles) and what is new and exciting on the island of Ireland.

“Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure,” said Alison Metcalfe, Tourism Ireland’s Head of North America. “Our ‘Jump into Ireland’ sales blitz to Silicon Valley, Orange County and Los Angeles provided an excellent platform to kick-start our promotional effort for 2019 and to spread the word about the many great things to see and do right around Ireland. We are confident that our extensive programme of high impact campaigns and promotions, targeting Americans with the greatest potential to travel to Ireland, will deliver further growth.”  

This is the last of Tourism Ireland’s ‘Jump into Ireland’ events for 2018. Previous JITI events this year have visited Boston, Chicago, Seattle, Houston, Tampa and Atlanta. 
  The delegation of companies from Ireland and the United States taking part in the ‘Jump into Ireland’ sales blitz in Los Angeles, with Hillarie McGuinness (front, second left), Shane Clarke (front, centre), Alison Metcalfe (front, third right) and Ruth Moran (front, right), all Tourism Ireland.

Notes To Editors

Tourism companies from Ireland taking part in this week’s JITI sales blitz include:​

  • Adams & Butler
  • B&B Ireland
  • Clontarf Castle Hotel
  • Culloden Estate & Spa
  • Galway 2020
  • House of Waterford Crystal
  • Irish National Stud & Gardens
  • Killarney Hotels
  • Mid & East Antrim Borough Council
  • National Trust/Giant’s Causeway
  • Portmarnock Hotel & Golf Links 
  • River Lee Hotel
  • Shannon Heritage
  • Visit Armagh

Previous Press Release

15 Nov 2018

Ireland’s ‘rendez-vous’ with France