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01 Nov 2018

Northern Ireland dishes up the best! New online film goes live, showcasing our fabulous food

~ Tourism Ireland teams up with chef Dan Doherty and The Daily Telegraph ~

A new online film starring chef and TV personality Dan Doherty checking out Northern Ireland’s food scene has been unveiled by Tourism Ireland. It’s part of a series of three short films created by Tourism Ireland and The Daily Telegraph to highlight our rich culinary traditions and the wonderful fresh produce on offer here to prospective GB visitors.

In the film, viewers see Dan Doherty – formerly of London’s Duck & Waffle and fellow judge with Mary Berry on Britain’s Best Home Cook – visit Sawers in Belfast, where proprietor Kieran Sloan shows him some local produce, including his huge cheese selection. Dan then heads to Abernethy Butter, where he meets the couple behind the famous handmade butter, Allison and Will. 

The film is being hosted on the Telegraph website and is being promoted via online advertising as well as on the social platforms of both The Daily Telegraph and Tourism Ireland, including Facebook and Twitter, and will be seen by around 123,000 viewers. 


Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We’re delighted to work with Dan Doherty, as part of our latest campaign with The Daily Telegraph. It’s another excellent opportunity to spread the word about our superb culinary offering and what makes a holiday in Northern Ireland unique and truly memorable. Our message here in GB is that Northern Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.