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20 Nov 2018

Ireland wins business tourism destination award in China

Ireland has been named the top international business travel destinations, at an awards ceremony in China. 

The 2018 Goldfinger Awards – for the events and business tourism sector in China – took place recently in Shanghai. Established ten years ago, these annual awards recognise the best destinations, hotels and PCOs (professional conference organisers). At the ceremony, Ireland was named one of the most influential international MICE (meetings, incentives, conferences and events) destinations.

Hosted jointly by Events Fortune magazine and China Festival magazine, the awards ceremony was attended by around 800 people from 150 different cities around China.

James Kenny, Tourism Ireland’s Manager China, said: “We are delighted that Ireland has been recognised as one of the most influential destinations for international business travel here in China. Tourism Ireland has been working hard to build awareness of the island of Ireland in China – including our ability to deliver world-class business events. This accolade will help raise the profile of Ireland and convince more influential MICE buyers and decision-makers to choose the island of Ireland.” 

Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. The target geographies for Tourism Ireland in China are Shanghai in East China; Beijing and Tianjin in North China; Guangzhou in South China; and Chengdu in West China. The organisation is also now focusing on Hong Kong, since the launch of the new Cathay Pacific flight from Hong Kong to Dublin, which commenced in June. 
  Elaine LI, Tourism Ireland, accepts the award for Ireland – for top international business tourism destination – at the 2018 Goldfinger Awards in Shanghai.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.