~ Targeting French group tour business for the island of Ireland ~
The prestigious Embassy of Ireland in Paris was the venue for a B2B tourism event, Irlande à Paris, this week.
The workshop and networking event, organised by Tourism Ireland, involved top French group travel operators meeting, and doing business with, tourism companies from the island of Ireland. It provided an excellent platform for the participating companies from Ireland – including hotels, B&Bs, visitor attractions and destination management companies – to secure a greater share of group tour business from France.
France is one of the top four markets for tourism to the island of Ireland and 2017 was the fifth record-breaking year in a row for French visitors to Ireland.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “We are delighted that so many key decision-makers from the group travel sector in France took the time to meet with our tourism partners from Ireland, to hear about our fantastic tourism offering and the many opportunities for group travel to Ireland in 2019.
“Last year, we welcomed a record 539,000 French visitors to the island of Ireland. And, the growth momentum continues in 2018, with latest CSO figures indicating an increase of almost +2.4% in arrivals from France for the January to September period. Right now, we are planning another extensive programme of promotions for 2019, to continue to build on this year’s success.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
- In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.