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20 Nov 2018

International journalists ‘in tune’ with Northern Ireland

~ 650,000+ music enthusiasts to read all about Northern Ireland ~

International journalists – from France, Italy, the Netherlands, Denmark and India – have been visiting Northern Ireland, to experience our growing music scene, as well as some of the many things to do and see here. The journalists – whose publications include Rolling Stone, Vanity Fair, Jet Wings and OOR magazine – have a combined audience of around 650,000 readers. They were invited here by Tourism Ireland, in conjunction with Tourism NI.

The journalists’ busy itinerary included a Game of Thrones experience at Castle Ward and an opportunity to learn more about Belfast’s musical heritage on a Van Morrison music trail around East Belfast. They also spent time at several ‘Sounds of Belfast’ events and attended the NI Music Awards in the Ulster Hall. They enjoyed a drive along the Causeway Coast Route, stopping off at Glenarm, Ballintoy, Bushmills Distillery and the Giant’s Causeway.  In addition, they attended some of the ‘Atlantic Sessions’ gigs – celebrating its 10th year of musical events along the North Coast this year.  

Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “We are delighted to welcome this group of influential journalists to Northern Ireland. Their visit is an opportunity to shine a spotlight on our musical culture, as well as on some of the many things to do and see here. We are confident that the articles the journalists will write will inspire their readers to come and discover Northern Ireland for themselves.”
  Amrita Das, National Geographic Traveller (India); Manoe Snellens, Soundz Magazine (the Netherlands); musician Bronagh Gallagher; and Xavier Bonnet, Rolling Stone magazine (France), before Bronagh’s gig in the Arcadia in Portrush, which was part of the Atlantic Sessions festival.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.