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21 Nov 2018

Indian insurance company chooses the island of Ireland

Some 275 employees of a major Indian insurance company are visiting the island of Ireland this week.
 
The visiting group is made up of the company’s senior management team and staff, who travel to a different overseas destination each year, as a reward for their performance over the previous year. Tourism Ireland in India worked with the insurance company in advance of the visit – making several presentations to convince them to choose Ireland over other competing destinations and suggesting various locations for their final programme.
 
They’re here for five days and are visiting some of our top attractions – including the Giant’s Causeway, the Carrick-a-Rede rope bridge, St Patrick’s Cathedral and the Book of Kells. They also enjoyed a morning of fun and challenging team activities at The Orchard Centre in Co Wicklow.
 
In 2017, we welcomed around 38,000 visitors from India to the island of Ireland, according to Tourism Ireland. Tourism Ireland undertakes a busy programme of promotional activity.
 
“Business Tourism is one of the most lucrative forms of tourism, with visitors travelling here for business purposes spending almost three times more than a leisure visitor – so we are delighted that this prominent Indian company has chosen the island of Ireland for its 2018 reward trip,” said Huzan Fraser, Tourism Ireland India. “We know that companies like this are looking for truly unique experiences for their reward programmes, so this visit is good news indeed and presents us with an excellent opportunity to showcase the island of Ireland as a premier destination.”
 
Employees of a major Indian insurance company visit Titanic Belfast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.