~ Targeting French luxury travellers for the island of Ireland ~
Various Irish tourism businesses came together at the Irish Embassy in Paris this week, to take part in a luxury travel workshop and networking event, organised by Tourism Ireland.
The delegation from Ireland – including luxury hotels, as well as high end transport and outdoor activity providers – met with influential French travel professionals who design unique, luxury itineraries for their high net-worth clients.
The demand for luxury travel has been growing in recent years, with wealthy travellers increasingly seeking unique and personal experiences. The aim of the event was to highlight our luxury tourism offering – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, our world-class golf and luxury shopping experiences – as well as ease of access from France to Ireland.
“Our workshop and networking event in the Irish Embassy was an excellent opportunity to showcase our luxury tourism offering,”
said Monica MacLaverty, Tourism Ireland’s Manager for Southern Europe. “It also provided a useful platform for our partners from Ireland to meet, and do business with, new and established luxury travel agents and buyers from around France – ensuring Ireland is ‘top of mind’ for them in 2019 when recommending and booking luxury destinations for their clients.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing more than 300,000 people across the island.
- In 2017, we welcomed 10.6 million overseas visitors to the island of Ireland, delivering revenue of €5.6 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.